Meet the new, young, diverse USMNT squad. Ahead of the 2022 Men’s World Cup in Qatar, Nike x UMSNT was on a mission to hype up American soccer fans—and ultimately open them up to a new men’s national team. The interviewed players all had a common request for the audience: “Believe in us.”

Overall, I worked on over 18 activations across all platforms (app, social media, and email), highlighting the players, the community, and the momentous jersey launch.