What if clothes could be 100% plastic-free? Like, actually.

This is UNLESS Collective’s mission as the world’s first biodegradable streetwear company.

As the first copywriter brought on board, I had the opportunity to create the brand voice and be part of the team that helped this momentous brand hit the ground running.

As the brand’s copywriter, I wrote all social copy, email copy, and foundational website copy, which you can see here. 👇🏼