Kpop phenomenon NewJeans partnered with Nike to promote the latest Air Max 90 LV8 — a match made in heaven if you ask me. Both reminiscent of 90s culture, they each represent a new era of retro style, refreshed.

Nike asked us to refresh this send — I decided to create it from scratch. While the original copy was lovely, it was missing that personal touch, and I knew I had to deliver for the Bunnies! Because it’s less about being ‘Fearless’ and more about grabbing ‘Attention’.